The true meaning of things lies in the detail. Get close up with ZoomArt and enrich the way you look at the world
Design: Odoardo Fioravanti
Quite often, it’s the little things that spark great leaps of imagination. The city is a ﬁrmament constellated with tiny surprises, faint comet-trails there for the discovering; hidden points of “light” that often escape the naked eye. Inﬁnite bashful details capable of revealing the most authentic beauties of the city and its life are everywhere, along the streets and on the buildings, in the paintings and frescoes in the museums and art sites. This was our inspiration for ZoomArt, the ﬁrst optical instrument designed to aid in observation of the hidden details of the world’s cities. Made up of a series of interlocking cylinders, ZoomArt reproduces the form of the telescope, in homage to Galileo’s optical instruments. The ﬁne-quality lense magnify any subject to 6 times its size; focusing is manual. Original and innovative, ZoomArt has all the qualities of authentic Italian design: clean, essential lines, a propensity for conversing with art. A beautiful object, at the service of beauty.
Available colors: Black, Light Blue, Orange
Awards: ADI Design Index, Honorable Mention ADI XXII Compasso d’Oro