Palomar is more than proud to have been selected to partecipate at the very first Italian Design Day, organised by the Directorate General for Cultural and Economic Promotion and Innovation of the Ministry of Foreign Affairs and International Cooperation.
The event was e held on Thursday, 2 March, 2017, at 4 p.m. at the Farnesina, in Rome and Palomar is very glad to having been there, represented by Fabio Palchetti and Cristina Cencetti, Palomar CEO and Brand Director.
On the same day in more than 100 cities in the world, 100 ‘Ambassadors’ of Italian culture (designers, entrepreneurs, journalists, critics, communicators, educators) discussed project of excellence. The event represents an absolute ‘premiere’ in this field. All the events were launched with the screening of the short-film “Delightful”, created by Matteo Garrone for the upcoming Salone del Mobile.
The event is part of the integrated promotion strategies carried by the Foreign Ministry through its campaign “Vivere all’Italiana” (“The Italian Way of Life”). Design represents a hallmark of ‘Made in Italy’ products, capable of conveying an innovative image of our country and triggering a major economic impact. The initiative will be a magnificent showcase for Italy across the world, featuring the points of excellence of our Country as a ‘Superpower of Beauty’,” said the Minister of Foreign Affairs and International Cooperation, Angelino Alfano.
In the space in front of the Farnesina, the ADI -Fondazione Compasso D’Oro organized an exhibition of over 30 designer signature objects that, in the past decades, have been awarded the prestigious ‘Compasso D’Oro’ prize, including our Lucetta — designed by Emanuele Pizzolorusso.
The Italian Design Day will be repeated in 2018 to further expand research work and the selection of production sectors and examples of excellence, with the aim of organising a large exhibition showcasing all the materials, experiences and any contaminations that may have been generated.