simplicity as a form
Palomar is a design company founded in Florence in 2001. The objects it designs and produces are radically innovative for the new meanings they aspire to bring to our everyday life.
We believe in the aesthetic and functional value of analogue objects – in a world where digital objects are overabundant – in the power of their beauty, in the richer interaction they call into play.
The objects are designed for the individual and many of them are the result of a contemporary cartographic research (at a time where travelling is so crucial to our lives). Every project represents a sort of counter-melody to the overwhelming digital technology mainstream: a resolute return to the analogue, a way of saying that a more human, more ironic and possibly more attractive dimension can coexist with technology and its presumed imperatives.